The latest amendments in the Act on the adoption of the Euro – what do we need to

Dear customers and partners,

On August 8, the latest amendments to the Law on the Introduction of the Euro in the Republic of Bulgaria (ZVERB) were published. On this occasion, we have summarized for you the main changes in the requirements of the law:

  1. Dual pricing

The amendments to the law introduced new requirements for the dual pricing of goods and services offered to consumers: the values in both currencies must be written in the same size, type, and color of font.

The same requirement was introduced for the distinctive sign or abbreviation used to designate the respective currency – the requirement is interpreted to mean that it should be written in the same font (size, type, and color) as the price.

The requirements of the law for displaying the two prices in close proximity, clearly, legibly, unambiguously, and easily understandable, in a manner that does not mislead consumers, remain in force.

The strict rules of the ZVERB for currency conversion (taking into account the full numerical value against the exchange rate – BGN 1.95583 for 1 euro) and rounding of prices to the second decimal place, in accordance with the mathematical rules for rounding.

The dual display period is from August 8, 2025, to August 8, 2026.

The approved Guidelines for dual display of prices of goods and services, containing specific examples of dual display in accordance with legal requirements, can be found at https://evroto.bg/bg.

The Consumer Protection Commission (KZP) has launched intensive checks throughout the country to ensure compliance with these requirements. During the first two months of the dual display period (until October 8, 2025), only written warnings will be issued for established violations, without imposing sanctions. After this grace period, fines, property sanctions, and coercive administrative measures will be imposed for non-compliance with the rules.

  1. Pricing rules

The amendments to the ZVERB introduce a new requirement for traders offering goods and services to consumers: any price increase during the dual display period must be justified by objective economic factors (e.g., related to changes in production, delivery, storage, and sales costs), for which traders must provide evidence upon request by the control authorities.

Violations of this requirement (first violation) are punishable by a fine of BGN 1,000 to BGN 10,000 or a property sanction (for legal entities) in the amount of BGN 5,000 to BGN 100,000. The amount is determined by taking into account the severity, duration, and consequences of the violation.

Where the offending enterprise has a turnover for the previous financial year of more than BGN 50,000,000, a property sanction of up to 0.5% of the turnover for the previous financial year shall be imposed for a first violation. Such an enterprise shall be subject to a financial penalty of up to one percent of the turnover for the previous financial year if it fails to comply with a compulsory administrative measure imposed in accordance with the procedure laid down by law. Such a measure may be imposed by the Consumer Protection Commission, which has the right to issue a written warning to the entity or to oblige them in writing, within a period specified by the authority, to take specific measures necessary to stop or remedy the infringement or its harmful consequences.

Here, as with the requirement for dual pricing, until October 8, 2025, only written warnings will be issued for established violations, without imposing sanctions. After this grace period, fines, property sanctions, and coercive administrative measures will be imposed for non-compliance with the rules.

  1. Provision of information

During the period of dual price display, retailers of food, alcoholic and non-alcoholic beverages, tobacco products, non-food items, and medicinal products with a turnover for the previous financial year of more than BGN 10,000,000 are required to publish daily by 7:00 a.m. on their websites information for the day on the individual prices of goods offered for sale from the composition of the large consumer basket, as determined by the Consumer Protection Commission.

A list of these goods, as well as instructions for fulfilling this obligation, are published on the KZP website at https://kzp.bg/bg/kolkostruva/instructions

Failure to comply with this obligation is punishable by a financial penalty of between BGN 10,000 and BGN 100,000 (first offense).

With the above in mind, we advise you to review your internal labeling and documentation processes for pricing to avoid the risk of future penalties. Our team remains available for consultation and assistance in implementing the new requirements.